Before we explore the different types of travel niches, the word ‘travel niche’ is a sub-category of travel. It’s the opposite of mass tourism and has gained immense popularity over the years. Nowadays, travellers want to explore destinations based on their interests, which is why travel niche tourism is totally in demand.
And to meet these demands, travel agents are promoting interest-based and customised packages. These packages also help in building a loyal customer base since your existing customers will reach out to you again for the same experiences. This is why having a travel niche is a big PLUS these days.
So, let’s go find your travel niche below. In this article, we will explore:
- How to find your travel niche?
- 9 different types of travel niches
How To Find Your Travel Niche?
It has a lot to do with your interest in travel. Following your interests will help you build a successful travel business around it. Here’s how you can go about it:
It has a lot to do with your interest in travel. Following your interests will help you build a successful travel business around it. Here’s how you can go about it:
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Choose a product or service:
Are you planning to sell products, services, or both? This is an important question. By products, we mean ticketing for different types of travel modes (flights, rail, busses, cruises, etc.) and services (visa, forex, customisable packages, and more). Figuring this out will give you a headstart in the research.
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Choose an interest:
Sports, adventure, food, culture, leisure or luxury— Choose an interest that you are truly passionate about to be able to sell it more convincingly. Indulge in deep research online and offline to become an expert in your interest.
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Choose a destination:
Choose a destination (or two) and explore your interests at these destinations. These experiences will help you build the perfect itinerary for the travellers.
Once you’ve figured these out, you are halfway there. Now, let’s explore 9 different types of travel niches for you:
1. Family tourism:
These are family- and children-friendly packages. It is the most common one of all and can be clubbed with adventure or luxury tourism too.
2. Luxury tourism:
It includes luxury resorts, hotels, tours, and high-end packages.
3. Corporate tourism:
Corporate or MICE tourism has witnessed a boom in recent years. It consists of group travelling, and bookings are made in advance. You can tie up with corporate brands and enjoy a long-term and loyal customer base with MICE tourism.
4. Adventure tourism:
These packages cover daunting expeditions, hikes, land and water sports activities and more.
5. Women solo tourism:
As the name suggests, it targets women interested in travelling solo. These packages are curated based on personal interests and value women’s safety.
6. Couple-friendly tourism:
These include destinations, hotels and activities that are couple or honeymoon-friendly.
7. Dark/Culture tourism:
Dark/Culture tourism packages cover destinations that have historical connections or any landmark that interests tourists. For example, Jallianwala Bagh, Bhangarh Fort etc.
8. Holyland tourism:
These packages are curated especially for pilgrimage destinations.
9. Senior Tourism:
Not many travel agents focus on senior tourism when they should. These packages are leisure-based and value the health, diet, and other needs of senior travellers.
There you go, those are 9 different types of travel niches for travel agents. Choose the one that excites the traveller in you and fits your business needs. The whole idea here is to sell your experience to travellers at a competitive price. And we hope this article gives you clarity and the headstart you need to build your travel business successfully.
If you have any doubts or need suggestions, we are all ears! Reach out to us in the comments below. Also, check out Riya Connect, a platform built exclusively for travel agents to start your travel business.
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